“Hitting the Mark”

earth v. money At this point, any sane society would be moving very aggressively to build its way back out of cars-first transportation.  Part of that effort would be steep taxes on gas guzzlers.

In the United States, where we not only don’t begrudge people getting rich, we don’t even allow them to be questioned, what are we getting?

This:

DETROIT — It’s diet time for the once best-selling SUV in America.

The redesigned Ford Explorer has been slimmed down for 2011 and transferred to a car-based platform. And it no longer will be a gas-guzzling hulk with a V-8 under the hood.

Ford Motor Co. said today that the redesigned 2011 model — equipped with an optional, two-liter EcoBoost I4 engine — will achieve a 30 percent increase in fuel efficiency compared with the current V-6-equipped Explorer. EcoBoost has delivered similar fuel economy gains in other cars and trucks.

The current Explorer equipped with two-wheel drive and a four-liter V-6 is rated at 14 mpg city/20 highway. With a 30 percent increase in fuel economy, the EcoBoost-equipped Explorer should deliver 18/26.

Eighteen miles per gallon.

In the car-pushing trade, this is what’s called “hitting the mark”:

“We believe we’ve hit the mark with the next-generation Explorer,” Mark Fields, head of Ford’s Americas unit, said in statement. “It has the potential to change perceptions of what a modern SUV is all about.”

In honest language, this is the same old same old:  Capitalists selling the largest possible vehicles, the planet and its people be damned. “Hitting the mark” means figuring out how much waste you can get away with under new conditions.