The new Italian partners in the Chrysler corporation have obviously decided that doubling down on lunkheadedness is the key to selling their wares. We’ve already seen their efforts to paint muscle cars as patriotic. Now, they have the chutzpah to suggest that buying a minivan is “using the right tool for the job”:
Again, I wonder how my grandchildren will look at this amazing piece of in-your-face stupidity. It would be galling enough to talk of the fate of the species in the year 2012 while further peddling the absurd idea that extremely complex 4,000-pound objects are any kind of proper tool for everyday locomotion. But to do so on the thesis that the prospect of hauling mattresses in the proper manly (but not really) way ought to be a yardstick in one’s selection of car model?
In my experience, as addled and manipulated as we are, ordinary Americans are not actually as stupid and corrupt as many leftist critics claim.
One bit of evidence in support of this?
Remember those atrocious ads for the inexcusable muscle car, the Dodge Challenger?
Not working! As reported in Automotive News:
Chrysler poured significant dollars into the 2011 model. The front and rear suspensions were re-engineered to improve handling and ride. And, the new standard 3.6-liter V-6 produces a 55 horsepower boost over the much criticized 3.5-liter V-6.
A winning combination, right? Not so. I expected sales to catch fire this year. They haven’t. Sales are up only 15 percent over the dismal year-ago period. But May sales dropped 11 percent.
Dodge’s 21st Century pony car is averaging just 3,355 cars per month, hardly a sales momentum that can justify a future redesign. During the January through May period, Dodge sold 16,777 Challengers.
As for the two other pony cars [read: teenage-themed gas guzzlers] on the market, Chevrolet sold 40,275 Camaros in the same period, and Ford tallied 30,206 Mustangs.