SOS From Chrysler

This, ladies and gents, is what’s “new” from the Chrysler Group LLC.

This, “the first car to roll out since Chrysler’s alliance with Fiat”? An SUV! An SUV that “starts at” $32,995! An SUV that gets 16 MPG in city driving!

The ad? A ham-handed raft of stale jingoism, flattery, and deceptions, made by the always atrocious Wieden and Kennedy propaganda mill.

This much is screamingly obvious: “Our” overclass (and it includes the new Italian bosses) is simply and completely incapable of doing anything new, in even the slightest degree.

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