Let Them Eat Smarm

In the United States, car crashes have long been the #1 killer of children.

Automobiles are also the number #1 worldwide source of both greenhouse gas emissions and petroleum consumption.  As such, cars-first transportation rivals nuclear war as a threat to everybody’s children.

Meanwhile, automobile advertising, which fixes attention exclusively on the level of individual model selection, not only continues to go unchallenged as it ignores these realities, but people are actually choosing to watch the paeans to death.  This disgustingly smarmy piece of Pavlovian “brand awareness” (read: zero information about the actual product) indoctrination is case in point.  It has drawn 45 million voluntary “viral” views, according to Advertising Age.