Craptastic, and Deadly, Too

This from Ford (via Automotive News):

DETROIT — Ford’s growing reputation as a technology-driven brand is helping the automaker wring more money out of every car it sells, the automaker’s vice president of product development, Derrick Kuzak, said today.

During a speech to an auto electronics show here, Kuzak said Ford’s average revenue per vehicle jumped 14 percent from 2008 to 2009, to $26,100. He attributed roughly one-third of the increase to new technologies such as the Sync in-car communication system.

Kuzak said one-third of people who bought a Ford, Lincoln or Mercury said the Sync system helped sway their decision.

In 2009, 5,474 people were killed in car crashes caused by distracted driving.

Death and doohickeys — great for business at Ford.

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Mike Harrington
Mike Harrington
9 years ago

Translate this if you can’t read French. You’ll like it.

  $20,000 for a Ford Focus - Death by Car
9 years ago

[…] to Automotive News, Ford will be asking $19,655 for its 2012 Focus SE model. No doubt, the deadly Sync system will be counted on to justify much of that amazingly elevated price for the modern version of the […]