Case-in-point? This amazing tripe on “energy shaming” from Canadian journalist Andrew Nikiforuk:
What Saves Energy? Shame
Just about every North American knows that we live as large as Las Vegas when it comes to consuming oil, electricity or natural gas. We are the world’s fattest and laziest energy consumers (and our growing corpulence reflects this bitter truth). But, hey, we can’t stop snacking, let alone employing more energy slaves.
We are also procrastinators. If we can put off insulating the attic or saving for a rainy day, we’ll do so. Like healthy dining, energy conservation typically closes a thousand eyelids and gets put off till tomorrow. We are a mañana species and our high-octane living embraces inertia the way TV watchers love couches.
Some of us consume but most of us are addicts.
After taking his turn thoughtlessly perpetuating the word “consumer” and snapping off such huge and baseless insults to ordinary people, does Nikiforuk suggest politicizing capitalism, democratizing economic decisions, or reconstructing social infrastructure? Nope. Instead, he’s a fan of hanging up signs in hotels and inserting more paper into electric bills!
OPOWER, an energy efficiency software company based in Virginia, whose political neighbor (West Virginia) removes the tops of mountains to make electricity for iPods and the like, applied that concept to electricity billing. It paired up with utility companies to create a bill that showed power users how their flicking and switching compared to that of their neighbors.
If scaled nationwide, a program like this could reduce U.S. carbon dioxide (CO2) emissions from electric power by 0.5 per cent.
Yes, good luck with that. Elitist technocratic shaming to solve less than one percent of the problem. ROFLMFAO.