NYT Throws Broder Under the Tesla

corpnews As any experience with the MSM confirms in spades, automobiles, despite the times, remain the #1 source of advertising revenue. They are also the keystone commodity in the overall operation of corporate capitalism. Hence, is it any surprise the The New York Times has publicly scolded John M. Broder for daring to do an actual report, rather than a standard MSM advertorial “car review” — on the experience of using a $74,200 “electric” car?

As DbC noted in our last post, Broder took delivery of his Tesla S and used it to see if Tesla had indeed fulfilled its promise of creating an infrastructure that would facilitate “a speedy electric-car road trip between here [Washington D.C.] and Boston.” As Broder reported, this promise remains a huge lie. The actual trip required long waits for charges and repeatedly refraining from normal use of the car.

Readers can read the charges and answers for themselves. The main digs against Broder are 1) that he failed to leave his test car plugged in overnight, and 2) that he didn’t stay around for a full charge (which would have taken several hours) on an emergency charging stop imposed by the lack of charge after a cold, unplugged overnight stay in Groton, Connecticut.

Of course, Broder’s mission was to test the Tesla promise of easy travel based on its East Coast “Supercharger” stations, not to see if his trip was possible by any means whatsoever, or with a dozen footnotes.

After getting flak from Tesla “Chairman, Product Architect & CEO” Elon Musk, in the form of special pleading and attempts to change Broder’s question, here is the final verdict of The TimesFlak Catcher Public Editor, Margaret Sullivan:

Did he [Broder] use good judgment along the way? Not especially.

Wow! That is not a small rebuke in such a form from such a boss in such a trade. One hopes Mr. Broder knows some good employment lawyers…

Meanwhile, Sullivan’s weighing of this issue confirms, once again, the importance of the filters that operate in MSM journalism. In explaining her attack on Broder, Sullivan admits the special lengths to which she felt compelled to go on on one particular side of this question:

I’ve also had a number of talks with my brother, a physician, car aficionado and Tesla fan, who has helped me balance what might have been a tendency to unconsciously side with a seasoned and respected journalist – my own “confirmation bias.”

Funny, that: Her self-described “bias” is to trust a seasoned and respected journalist. Her professional, deeeply considered “corrective” is to give great weight to an over-privileged pro-car, pro-Tesla ideologue!

One might wonder how many anti-car activists Ms. Sullivan drew into her consideration here…

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