From the overclass perspective, it doesn’t get much better than the Olympics.  A huge marketing platform that feeds off sports and nationalism, while also going far toward fueling those forms of unreason?  “Bring it on!,” say the masters of mankind.

Of course, selling automobiles is one of the top reasons for the existence of this spectacle.  As such, we wouldn’t want the inherent inefficiency of cars-first transportation to actually hinder the flow of the show, would we?  The Dream Team can’t be stuck in traffic while it’s supposed to be at work for the sponsors, can it?

Hence, London apparently now has Olympics-only automotive lanes all over town:

Orwell, where have you gone?