According to Wikipedia,
Vision Zero is a multi-national road traffic safety project that aims to achieve a highway system with no fatalities or serious injuries involving road traffic. It started in Sweden and was approved by their parliament in October 1997.
This aim, if one takes it seriously, is, of course, an effort to deny and defy the laws of physics, which dictate that massive, independently steered boxes careening past one another on open pathways must always pose severe collisional dangers to both their occupants and other human beings.
One might also note the effort in this stuff to reduce the topic of harm to collisions, which thus become a macabre distraction from the issue of automobiles’ huge and inherent problems of pollution, energy waste, and distributional elitism.
In any event, Vision Zero was and is an effort by Sweden to perpetuate the Volvo Group‘s car business. The fact that it was passed by the Swedish parliament is merely a sad statement about the weakness of social democracy (aka socialism) in that nation-state.
Vision Zero is a cynical “social marketing” ploy by corporate capital.
If you doubt this, consider the main corporate sponsor of the especially laughable American version of this Orwellian gesture:
Meanwhile, here is the current spiel on the Volvo website:
Notice the word “in” there in the penultimate sentence. Notwithstanding the question of how Volvo proposes it could ever be satisfied in its phony goal, the question remains: What about people killed or seriously injured BY your products?
Crickets, of course, on that one…