Ecoboost: 18 MPG!

As the haloware rolls out, what are the lords of money actually hoping to sell you?

This, of course:

2011 ford explorer

If you agree to pay the extra cost, Ford will swap out the stock v6 engine for a four-cyclinder with the smaller, deeply Orwellianly-named “Ecoboost” motor.  The Explorer Ecoboost’s wondrously Earth-friendly fuel efficiency?  “About 18 miles per gallon city and 26-27 mpg highway.”

The rationale?  Of course, thanks to the basics of commodity exchange, in all ages, smaller cars mean smaller profits. Indeed, this fact plagues capitalists now as never before:  “Manufacturers need more growth in large cars, mid-SUVs and full-size pickups to get into the real profit zone.” It also explains the 2011 Ford Explorer, which is merely a new version of the same old size-pushing gambit.

By refreshing the partly false, partly Satanically selfish SUV safety marketing claim while actually stripping away the (almost never used) functions of prior SUVs, while also comparing the Ecoboost’s ROFLMFAO mileage improvement “to the ancient 4.0-liter V6,” Ford has a product that, in the words of a commenter at Automotive News, “has all the right ingredients to be phenomenally profitable.”

Of course, even without mentioning the general criminality of car-peddling at this late date in anthropocentric geologic history, this diminished-SUV marketing effort constitutes a conscious and carefully planned EcoCrime compared to the obvious alternative of simply selling small, maximally fuel-efficient automobiles.  By fixing prospects’ attention on (laughable) improvements on prior SUVs, Ford greenwashes its continued push to sell ever more SUVs.

Halo-Ware

satanvolt The arrival of greenwashing as a top priority in corporate capitalism’s core industrial complex is expanding and refining the art and science of halo-ware as a 21st-century marketing strategy. “Halo products” are newfangled loss-leaders designed to provide cover for business-as-usual.

Two times in just the past week, Automotive News, an insider gossip and news publication, has mentioned the h-word in its reporting on forthcoming “green cars”:

October 1, reporting on the pathetic gas-electric hybrid Chevy Volt:

The Volt is being marketed as a “halo car” to underscore GM’s green credentials.

October 4, reporting on the “fashion-statement” (translation: over-priced, under-efficient) subcompact Fiat 500:

Jesse Toprak, analyst for TrueCar.com, believes the 500’s Italian design will help those Chrysler dealers who win the franchise to lure new customers. “The halo effect of this car and the utility of this car will grab younger clientele and early adopters,” he says.

“Green cars,” of course, are not the only major form of halo-ware. “Green energy” is right there, too, if the truth be told.