General Motors has chutzpah, that’s for sure. Its Chevrolet division, that hidebound, prat-falling purveyor of contemporary civilization’s most inexcusable and outdated “consumer” product, dares to use “Find New Roads” as its main marketing slogan.
Now, GMC is preparing to sell its pick-up trucks to suburbanites by suggesting how handy they might be for facilitating the use of the exact, supremely rational and even sublime machine killed off by cars-first transportation: the bicycle!
Pitching its “premium mid-size truck,” GM says its “2015 GMC Canyon Carves a New Path” by means of “[c]ustomer-focused technologies” that “complement active lifestyles.” Here is a picture of GM fluffers getting ready to show such “lifestyle-supporting accessories” to the professional
mouthpieces journalists at the 2014 Los Angeles Auto Show:
GM is even bold enough to admit that “not everyone needs full-size capability.” Yes, not everyone.
And how ’bout those active lifestyles?