Here at DbC, it strikes us that one of things we ought to be doing is recording the basic facts of our careening epoch’s continuing promotion of the product that is speeding the nation* and the species toward Carmageddon. It is a remarkable record of overclass heedlessness and institutional inertia. The thesis behind all posts in this series is that our grandchildren, should we somehow manage to leave them the ability to learn history and sociology, will be be appalled that we sat by and took this.
Without further ado:
The first item in the DbC M.I.C. is this utterly shameful** and 100 percent diversionary advertisement from the (very recently bailed-out) Ford Motor Company, whose founder, prior to incorporating his enterprise, gushed to his brother-in-law that “there is a barrel of money in this business.” A transcript follows the video.
“You don’t become a hundred-and-seventeen-year-old auto maker in this country by refusing to change. The Ford Motor Company does not resist, deny, or ignore change. We pledge to make our most iconic vehicles electric, to use 100 percent renewable energy across all global manufacturing plants by 2035, to stand for lower greenhouse gas emissions, to stand with Americans and for the planet.” [emphasis original]
DbC transcription of Ford “Built for America: Change” television ad, aired fall 2020 in USA
Every claim in this stunningly petulant, meticulously planned assault on the public mind begs for its own corrective seminar.
For now, suffice it to note that this is an advertisement for automobiles in the year 2020. These people know what they’re doing, even if they won’t allow anybody but themselves to discuss the topic.
*To be clear, “nation” is a very dangerous idea.
**Special shame on actor Bryan Cranston, who, despite his fame and wealth, chooses to do the voiceover work on these sociopathic propaganda pieces. Mr. Cranston is certainly now a major candidate for the much-uncoveted Golden Hickie Award.
That’s Ford CEO Jim Hackett talking to Ford dealers last week in Las Vegas. Cars, they have always claimed, are freedom machines, spontaneously demanded by the great American masses. Meanwhile, the planners have always talked, amongst themselves, just like this. “Creating tomorrow,” as an act of business management.
Ford Motor Company CEO Jim Hackett is at the Consumer Electronics Show — the “Global Stage for Innovation” no less! (nobody ever said decrepit elites learn humility as they necrose) — today revealing some info about how his corporation is planning to keep selling its massively outdated product and, incidentally, to thereby keep the American population ensconced in market totalitarianism. As ever, the bedrock material basis for that latter outcome, so vital to our runaway overclass, is perpetuation of cars-first transportation.
Doing that, of course, requires deepening the already huge primacy of the automobile in urban planning, at a time when doing so is patently ecocidal and sociopathic.
At this point, this is going to require a new level of explicitness, as one can tell by this Automotive News headline:
Hackett says Ford expanding mobility vision beyond cars to cities
In order to peddle the “self-driving” products they obviously see as the next trick to make cars look modern rather than archaic, the automotive industrialists know they’ll have to build massive computing power into the physical features of towns and cities. Hence, this kind of stuff.
Of course, DbC remains more than a little unsure any of this will actually ever come to much fruition, as it would require huge breakthroughs in technological capability and reliability, as well as in theories of legal non-liability.
Quasi-official, occasionally sponsored dogma holds that “Americans are having a love affair with the automobile” is all anybody needs to know about the sociology of transportation in the United States. In this familiar view, cars are, in the words of Heritage Foundation house economist and CNN employee Stephen Moore, the spontaneously-chosen “exoskeleton” for the “rugged individualists” who constitute the great American majority.
Funny, then, that those who make and sell the “exoskeleton” we allegedly demand as an expression of our primordial freedom seem to have such trouble receiving our commands. According to yesterday’s edition of Automotive News, one of the things the Ford Motor Company does to keep selling the pickups that are “so important” to its profit stream is this:
To coax devotees into the greener future, the company won’t be stressing the benefits of cutting back on carbon-dioxide emissions or the costs of tanking up. Instead, the marketing will go something like this: The battery in the hybrid F-150 not only feeds the electric motor, it’s a mobile generator that can keep the beer cool at a tailgate party, charge your miter saw and run the coffee maker on a camping trip. “It still may be a hard sell,” said Michelle Krebs, an analyst at Autotrader, “but they’ve got to have this in their lineup.”
The company came up with it after researchers spent a year on an anthropological mission, embedding for thousands of hours with hundreds of F-150 owners. “We immersed ourselves in their lives,” said Nadia Preston, the research team’s project leader. “That meant going camping with them, tailgating, going to rodeos, even spending the night.” They were looking for what CEO Jim Hackett calls “bungee-cord solutions” — workarounds for tasks the F-150 couldn’t perform. They found owners often in need of portable power.
AutoNews, in a sideways acknowledgement that embedded anthropology designed to discover the basis for new marketing tricks is rather hard to square with the claim that cars are freedom machines, subtitles its piece “Key to selling truck no one asked for”.
Prideful delusion is an interesting and important human phenomenon, with obvious Freudian origins and still-huge ability to pass without serious criticism in a supposedly ultra-informed, seriously democratic society. Foaming, torch-carrying neo-confederates say they aren’t racist. The Ford Motor Company, one the major purveyors of the machine that obviously and aggressively undermines its own feigned concerns (cities and the human future) dares to pontificate (and fudge) about “The City of Tomorrow.” Witness:
Notice the tagline there on the Youtube page: “For the first time in our planet’s history, half of the world’s population lives in cities.” Are suburbs cities? Yes, according to Ford, but no according to actual logic. Yet those are the massively unsustainable, fastest-growing places in which the majority of the U.S. population now lives, thanks to Ford and the rest of our car-addicted corporate overclass.
Taking a cue from R.J. Reynolds’ Joe Camel, Ford starts ’em early. It’s forthcoming $349 toy truck “can carry two passengers with a combined weight of up to 130 pounds, runs on a 12-volt battery, can drive off-sidewalk on wet grass and gravel, and comes with an MP3 jack and FM radio. The Extreme Sport version comes with LED headlamps that mimic those of the larger 2015 F-150.”
The accompanying promotional photo could hardly be an apter depiction of the essential childishness of our cars-first transportation order:
Cars are marketing platforms, ever-expanding rolling heaps of profit-yielding geegaws. Hence, they are mandatory in market-totalitarian America.
The latest “innovation”? Devices that actually increase the noise inside a car:
Sound Symposer: Amplifies engine sounds to provide enhanced soundtrack for drivers tackling the open road. Unique for Fiesta ST in that it is the first time the sound is directly fed into the passenger cabin.
Jim Motavalli peddles the notion, in part for The New York Times no less, that there is such a thing as “green cars.” He is, he says, “passionate about hybrid, hydrogen, biofuel and electric cars.” He is also pals with none other than Bill McKibben, the Don Quixote of our epoch.
McKibben, as we know, is on a tour of the nation’s colleges, trying to encourage the kids to strike a pointless pose about Big Oil, which he describes as a mere “rogue industry,” rather than part and parcel of our cars-first transportation order.
In this context, Jim Motavalli reported a highly interesting fact this week:
McKibben is on a 21-city campus tour in a biodiesel bus, speaking and raising hell. He called me from the road, shortly before taking delivery of his new Ford C-Max plug-in hybrid.
Without commenting on the harebrained joke known as biodiesel, let us ponder this very telling “delivery.” Not only is this a hugely over-rated non-revolutionary product, but accepting (and thereby endorsing) it is analogous to C. Everett Koop ordering up a case of Camel Lights after testify against cigarette corporations.
DbC now wonders whether Mr. McKibben is more than a sad enigma and an example of the limitations of endowed activism. Is he, in fact, a positive danger to the world, a beloved misleader and miseducator, a huge hypocrite?
DbC also asks: Was McKibben’s C-Max a gift from Ford?