57 percent of pickup trucks are used once a month or less to haul anything. 83 percent are used for towing once a month or less, 37 percent never. Offroad use? 62 percent are never used for that. 17 percent of pickup buyers make no pretense of wanting anything but the image. Car capitalists know all this better than anybody.
Meanwhile, militantly sexist and counter-factual flattery remains the pitch, despite the times: