The automobile is the ultimate commodity. Getting people to use it for the vast majority of their mundane commutes is getting them to buy fantastic amounts of unnecessary profit-bearing materials. It is overkill on four wheels, all for the primary benefit of the corporate overclass.
And, as auto-makers push to expand the frontiers of commodification, the degree of non-necessity grows with each model-line up-tick.
The latest news item in this saga speaks volumes about the murderous twinning of complexity and triviality in our market-totalitarian times: The “new” General Motors Corporation is recalling 1.5 million automobiles because their award-winning heated wiper-fluid systems are causing engine fires.
However have we poor suffering humans survived this long without heated wiper fluid in our 3,000-pound grocery-fetchers?