One bit of evidence in support of this?
Remember those atrocious ads for the inexcusable muscle car, the Dodge Challenger?
Not working! As reported in Automotive News:
Chrysler poured significant dollars into the 2011 model. The front and rear suspensions were re-engineered to improve handling and ride. And, the new standard 3.6-liter V-6 produces a 55 horsepower boost over the much criticized 3.5-liter V-6.
A winning combination, right? Not so. I expected sales to catch fire this year. They haven’t. Sales are up only 15 percent over the dismal year-ago period. But May sales dropped 11 percent.
Dodge’s 21st Century pony car is averaging just 3,355 cars per month, hardly a sales momentum that can justify a future redesign. During the January through May period, Dodge sold 16,777 Challengers.
As for the two other pony cars [read: teenage-themed gas guzzlers] on the market, Chevrolet sold 40,275 Camaros in the same period, and Ford tallied 30,206 Mustangs.