In the United States, where we not only don’t begrudge people getting rich, we don’t even allow them to be questioned, what are we getting?
DETROIT — It’s diet time for the once best-selling SUV in America.
The redesigned Ford Explorer has been slimmed down for 2011 and transferred to a car-based platform. And it no longer will be a gas-guzzling hulk with a V-8 under the hood.
Ford Motor Co. said today that the redesigned 2011 model — equipped with an optional, two-liter EcoBoost I4 engine — will achieve a 30 percent increase in fuel efficiency compared with the current V-6-equipped Explorer. EcoBoost has delivered similar fuel economy gains in other cars and trucks.
The current Explorer equipped with two-wheel drive and a four-liter V-6 is rated at 14 mpg city/20 highway. With a 30 percent increase in fuel economy, the EcoBoost-equipped Explorer should deliver 18/26.
Eighteen miles per gallon.
In the car-pushing trade, this is what’s called “hitting the mark”:
“We believe we’ve hit the mark with the next-generation Explorer,” Mark Fields, head of Ford’s Americas unit, said in statement. “It has the potential to change perceptions of what a modern SUV is all about.”
In honest language, this is the same old same old: Capitalists selling the largest possible vehicles, the planet and its people be damned. “Hitting the mark” means figuring out how much waste you can get away with under new conditions.