LOS ANGELES — All Henrik Fisker wants is to build his plug-in hybrid cars and deliver them to customers — some of whom have been waiting three years since plunking down $5,000 deposits.
Instead, he has been fending off criticisms aimed at his green-car company as shipments of his $103,000 Karma plug-in hybrid sedan have been delayed by cash flow troubles, regulatory snarls and a recall.
But when a startup such as Fisker Automotive accepts a Department of Energy loan in a down economy, having the company tossed around like a political football comes with the territory. Fisker describes launching his first car in this environment as “running over fire while people are whipping you.”
It clearly hasn’t been easy. Supplier relations are frayed, and Fisker Automotive’s image has taken some hits in Congress and the news media. But the company is forging ahead toward big goals: delivering about 2,500 ordered Finnish-built Karma sedans by the end of the second quarter. [Automotive News]