Automobiles are inherently childish objects. If our descendants luck out and somehow retain civilization, they will understand that these wildly wasteful and unsustainable machines were the apotheosis of our species’ prolonged adolescence.
In hopes of preserving the evidence of how our overclass pushing these objects on us, DbC hereby presents, as part of its new series, this typical example of toddler-level flattery, which was used to sell pickup trucks in the year 2020:
You give us your time. You give us your courage. You soldier through and make us proud.
Despite its ecocidal nature and its howling crudity, this type of indoctrination worked on enough people to justify itself, and, as it did so, also went entirely uncriticized by the wider society.
Here at DbC, it strikes us that one of things we ought to be doing is recording the basic facts of our careening epoch’s continuing promotion of the product that is speeding the nation* and the species toward Carmageddon. It is a remarkable record of overclass heedlessness and institutional inertia. The thesis behind all posts in this series is that our grandchildren, should we somehow manage to leave them the ability to learn history and sociology, will be be appalled that we sat by and took this.
Without further ado:
The first item in the DbC M.I.C. is this utterly shameful** and 100 percent diversionary advertisement from the (very recently bailed-out) Ford Motor Company, whose founder, prior to incorporating his enterprise, gushed to his brother-in-law that “there is a barrel of money in this business.” A transcript follows the video.
“You don’t become a hundred-and-seventeen-year-old auto maker in this country by refusing to change. The Ford Motor Company does not resist, deny, or ignore change. We pledge to make our most iconic vehicles electric, to use 100 percent renewable energy across all global manufacturing plants by 2035, to stand for lower greenhouse gas emissions, to stand with Americans and for the planet.” [emphasis original]
DbC transcription of Ford “Built for America: Change” television ad, aired fall 2020 in USA
Every claim in this stunningly petulant, meticulously planned assault on the public mind begs for its own corrective seminar.
For now, suffice it to note that this is an advertisement for automobiles in the year 2020. These people know what they’re doing, even if they won’t allow anybody but themselves to discuss the topic.
*To be clear, “nation” is a very dangerous idea.
**Special shame on actor Bryan Cranston, who, despite his fame and wealth, chooses to do the voiceover work on these sociopathic propaganda pieces. Mr. Cranston is certainly now a major candidate for the much-uncoveted Golden Hickie Award.