CityLab reporter Laura Bliss writes about “the realm of speculative transportation.” It is a useful concept, denoting the raft of lavishly hyped promises about “autonomous” and “electric” automobiles.
One question this burgeoning realm suggests is how much of it, at the planning/managerial level, stems from delusion, and how much from propaganda.
Surely, delusion is there. People who make comfortable livings from working on deadly products find ways to not just justify it, but spin it as visionary.
Yet, the habit of including preposterous techno-promises in the automotive marketing mix did not emerge last week. It is as old as the overclass push to sell cars.
This fact strongly suggests that the use of car-of-the-future promises is also knowingly propagandistic, i.e., that car-makers consciously use images of impossible futures as cover for keeping the existing meat-grinder going.
Alas, since business corporations are private tyrannies, the extent to which the realm of speculative automobility is a carefully planned marketing tactic remains unclear. It would be extremely fascinating to lay hands on the evidence, though.