Corporate capitalists are addicted not just to perpetuating cars-first transportation, but to using the car itself as a platform for peddling more and more products. Indeed, that’s a big part of why cars are so indispensable to the overclass: They are unique devices for “moving the metal,” which is trade-talk for selling people far more stuff than they actually need.
Take the case of Intel’s just-announced $100-million investment fund, which, according to Automotive News, Intel launched “to encourage hardware and software developers to develop new technologies for automotive infotainment” — i.e., to move more microchips. This is utterly logical, since the main business problem for Intel, as for all major corporate capitalist firms, is market saturation. How can we find — meaning make — new markets?
As Auto News reports, the insides of automobiles are now being exploited as one way of creating these artificial new markets:
By 2014, autos will be one of the three fastest growing markets for connected devices and Internet content, according to a recent report from Gartner Inc., a research firm based in Stamford, Conn.
Intel wants a piece of that action.
The new deployments of computer chips into cars will, Auto Age says, take forms such as Entune, developed by Intel partner Denso. Entune is the infotainment system that apparently already comes in some new Toyotas. Watch the demo video here.
Such implantations are not only a glorified way of selling people another cellular telephone, but they will undoubtedly lead to thousands of distracted driving deaths per year. They are, in other words, yet another case of big businesses killing people on behalf of their shareholders.