Barra-barians at the Gate

So Trump is getting ready to relax federal rules on automotive fuel efficiency, as the second great SUV-selling bonanza continues apace, with the crucial help of the loss-leading “EV” haloware schtick. In the automotive industry and press, this astounding stupidity is known as “modernizing CAFE standards.”

Here is GM CEO Mary Barra’s totally shameless statement on the topic, per Automotive Age:

“A single, national standard would allow us to focus our resources on innovations that benefit our customers and society as we pursue our vision of a world with zero crashes, zero emissions and zero congestion, instead of diffusing resources to meet different rules within the United States,” Barra told GM’s workforce.

Benefit society? Zero crashes? Zero emissions? Here’s major proof that you don’t need cojones to have world-class chutzpah.

For the Kids

Here’s one your children and grandchildren will appreciate. It’s what the Democratic Party’s Congresscritter has to say about relaxing the rules for making and selling the machine that’s destroying the material basis for future civilization.

“Our bill makes simple changes so our manufacturers, suppliers, and workers can continue to make the best products in the world.”

This machine, of course, just happens to be the lifeblood of corporate capitalism and the unaccountable, decrepit overclass it sustains. Hence, such über-Orwellian stuff. “The best products in the world!”

Capitalism Eats the Planet

earthapple This is how they do it:

Driven by the rise of the millennial generation and a global growth boom, the auto industry is in the midst of a new golden age, said Mark Fields, Ford Motor Co. COO, in a speech at the Automotive News World Congress. The industry should take advantage of that to lure new talent, he said. Fields called it “the most exciting time for the auto industry in the last 25 years.”

Growth of small cars and luxury sales are pushing industry growth from different ends.

“There are 2.1 billion people reaching driving age in countries where the number of middle-income consumers is growing. These countries have huge potential for growth of first time buyers,” he said.

“Today the luxury segment accounts for 8 percent of the total global market,” he said. “Globally, the luxury market is forecast to add approximately 2.3 million vehicles in the next five years — with lots of opportunity in markets like China, the U.S., Russia, Turkey and Brazil.”

An exciting golden age, indeed! Is this how Thelma and Louise felt in their last 30 seconds?

[Source: Automotive News, January 14, 2014]

Straight from the Horse’s Mouth

horse_suit From the department of “Yep, they said it” comes this item in today’s edition of Automotive News:

Mike Accavitti, the former head of Dodge who became American Honda’s vice president of marketing in August, describes the current luxury market as “too much machine and not enough humanity.”

Replace the phrase “the current luxury market” with “the automobile.” Does anything change?

Greenpeace the Teddy-Bear

I bet they’re drooling on themselves over at Greenpeace, thinking themselves oh-so-clever for producing this spoof of a recent triumph of car-peddling smarm:

Not only does this sort of lavishly expensive undertaking encourage would-be radicals to mistake gestures for organizing, but take a look at the language of the thing:

More efficient cars are cheaper to run, use less oil and emit less CO2. Volkswagen has a history of lobbying against the strong European standards that we need to kick our oil addiction. As the biggest car company in Europe, with the biggest responsibility, VW must change and support strong standards from now on.

Volkswagen says it wants to be “the most eco-friendly automaker in the world”, but only 6% of the cars it sold in 2010 were its most efficient models. It has the technology to do better. VW must set out its plan to make its entire fleet oil-free by 2040.

ewok Wow. Greenpeace, the operation that used to risk life and limb to halt nukes and whaling ships, is now spoofing TV ads, and telling its audience that “more efficient cars” are the answer, that “oil-free” cars are somehow green, that’s it’s “our oil addiction,” and that we can afford to diddle around until 2040 playing games with such silly-ass dishonesties.

Sad, and scary.

Endgame Approacheth

cliff-drive Interesting report-on-a-report from Jeremy Warner of The Telegraph:

HSBC has calculated what would happen to energy consumption by 2050 given plausible forecasts for economic growth and assuming no constraint on resources, or that humans carry on using energy in the “taken for granted” way they do at the moment.

[D]emand in China, India and other emerging markets soars, but there is also quite considerable growth from advanced economies too. The big picture is that with an additional one billion cars on the road, demand for oil would grow 110%, to more than 190 million barrels per day. Total demand for energy would rise by a similar order of magnitude, doubling the amount of carbon in the atmosphere to more than three and a half times the amount climate change scientists think would keep temperatures at safe levels.

It scarcely needs saying that regardless of the environmental consequences, energy industries would struggle to cope, and more likely would find it impossible. We may or may not already be perilously close to peak oil – or maximum productive capacity – but nobody believes the industry could produce double what it does at the moment, however clever it becomes in tapping previously uncommercial or inaccessible reserves.

We are fast approaching an era when energy will have to be rationed. This can either be done in a peaceful manner, or we can carry on as we are, in which case it is all too likely to end up being settled down the barrel of a gun.

Rather sobering, as we watch the 2008 Marketer of the Year launch War #3.

Rapa Nui Motors

moai lineup On Easter Island, as the rats they brought with them and came to rely on as a supplementary food source ate up the seeds of the big palm trees they needed to make seaworthy long-distance fishing/travel/escape canoes, what did the Rapanui people do? Under the sway of their priestly overclass, who naturally insisted that bigger and better appeals to the gods (and, of course, further expansion of the practices and prerogatives of their Earthly messengers) was the only reasonable answer to any and all crises, they made more and bigger moai.

_____

bmw ved In the United States of America and the rest of the “advanced” corporate capitalist nation-states, as the ornate and allegedly magical “self-movers” they bought to achieve mobility started to burn away the second half of the planet’s petroleum supply, the great entrepreneurs insisted that the path to survival and renewal was building further, still-more-intricate-and-expensive implementations of these 3,000-plus-pound objects, by means of which each micro-pod of commoners fetched food, got to workplaces, and attended what remained of in-person social occasions (all, of course, while further glorifying and enriching the entrepreneurial class that pushed and provided the “freedom machines”).

To modify Sesame Street, one of these things is just like the other.