If you’ve been reading DbC, you’ll know that we have long been interested in car corporations’ efforts to implant the idea that cars are somehow still high technology, and also that we stand at the brink of a great new era of automotive ease, safety, and ecological sustainability. (Not exactly a new effort, admittedly, but one that carries a new urgency in our obviously endangered times.)
The DbC thesis is that, due to corporate capitalism’s deepest institutional priorities, this social order’s prime movers and primary beneficiaries have no choice but to keep pushing cars-first transportation in the United States and elsewhere, come –literally — Hell or high water.
Well, lo and behold! In a very macro-Freudian slip, none other than the General Motors corporation is now publicly calling its latest batch of pies-in-the-sky the Cadillac Halo Platform!
[Note: This follows earlier flirtations with tipping this particular hand.]
This is quite interesting. It comes extremely close to being a direct admission of the cynical managerial intention behind such macro-marketing endeavors.
Indeed, it begs the question: Why is GM letting this cat out of the bag right now?
Here at DbC, our hypotheses on this are two:
- Thanks to the remarkable sanctity of the automobile in our public culture, GM has decided that the odds of any journalist or politician reporting that haloware is being perpetrated on the American public by the makers of our epoch’s most important and dangerous product are close to zero.
- This is a ploy to signal investors that GM will do whatever it takes — even such extra-shameless lies — to keep its ROIs flowing for as long as humanly possible.
And voilà: It works!
And while you’re at it, take a look at how hep good old Design Chief Simcoe looks here — the retro glasses and haircut, the boutique duds! What a cool daddy-o! Next stop, the Red Planet, no doubt!
It will be interesting to see if GM keeps being this honest about this increasingly important aspect of car-selling. There is some distinct topical danger in doing so. If people ever figure out that the multiplying forms of automotive haloware are indeed haloware, things could get a bit bouncy for TPTB.