The latest “innovation”? Devices that actually increase the noise inside a car:
Sound Symposer: Amplifies engine sounds to provide enhanced soundtrack for drivers tackling the open road. Unique for Fiesta ST in that it is the first time the sound is directly fed into the passenger cabin.
The target audience of this engineering marvel? “Performance enthusiasts.”
Yet again, Orwell could not make up this stuff.
DbC hereby proposes a new National Museum of Late-Capitalist Insanities. The NMLCI will be dedicated to the collection, preservation, and display of items and ideas characteristic of our epoch, with an eye to allowing a) the presently sane, b) future generations, and/or c) future extraterrestrial archaeologists to contemplate just how far out of touch our overclass and our culture have become.
Given the massive irrationality yet absolute political-economic centrality of the effort to perpetuate cars-first transportation in the face of obvious, directly associated impending disasters, there could be no better first NMLCI exhibit than the object at right, the 1,200-pound, “safe as possible,” 3-d “printed” Urbee car.
The rank pipedreams preserved in this pet project of Canadian engineer-capitalist Jim Kor are truly NMCLI-worthy:
For starters, the sales slogan is “Urbee: The Natural Way to Drive.” What could possibly be more un-natural than using immensely intricate and wasteful, 95% idle machines to accomplish mundane intra-village locomotion?
The rest of the proposal is about ecological conservation. Once again, what could possibly be more ecologically idiotic than using immensely intricate and wasteful, 95% idle machines to accomplish mundane intra-village locomotion? Without even mentioning fuel and manufacturing issues, you can get 40 bicycles for 1,200 pounds of final mass, and bicycles are orders of magnitude simpler and easier to repair and preserve.
As for “safe as possible,” who wants to ride in this glorified golf cart with moped wheels on American roads, around all these SUVs and delivery trucks? Hands?
The fact that such elementary realities are missed by an engineer speaks tomes about the prevalence of magical thinking in our doddering profit-driven social order.
Mike Accavitti, the former head of Dodge who became American Honda’s vice president of marketing in August, describes the current luxury market as “too much machine and not enough humanity.”
Replace the phrase “the current luxury market” with “the automobile.” Does anything change?
So, you’d think, if capitalists really did take their customers’ interests at least partly seriously, that the first generation of “alt fuel” cars would be the least efficient ones.
Ah, but as Henry Ford II once infamously quipped, mini cars mean mini profits.
Hence, Chevrolet is preparing a Volt mini-van.
The next Prius, meanwhile? A station wagon:
According to Automotive News, the Prius wagon uses the standard Prius hybrid engine but “weighs about 220 pounds more” than the sedan, and “increases the [vehicle's] drag coefficient” by 16 percent.
Here is the Music Player. You need to installl flash player to show this cool thing!