Per The New York Times, May 29, 2017:
The most common cause of death in children under the age of 15 is unintentional injury, and the most common cause of unintentional injury is car accidents. Between 2010 and 2014, 2,885 children died in motor vehicle accidents nationwide — an average of 11 children a week. That number excludes pedestrians.
Taking a cue from R.J. Reynolds’ Joe Camel, Ford starts ’em early. It’s forthcoming $349 toy truck “can carry two passengers with a combined weight of up to 130 pounds, runs on a 12-volt battery, can drive off-sidewalk on wet grass and gravel, and comes with an MP3 jack and FM radio. The Extreme Sport version comes with LED headlamps that mimic those of the larger 2015 F-150.”
The accompanying promotional photo could hardly be an apter depiction of the essential childishness of our cars-first transportation order: