Craptastic, and Deadly, Too

Death and doohickeys — great for business at Ford.

This from Ford (via Automotive News):

DETROIT — Ford’s growing reputation as a technology-driven brand is helping the automaker wring more money out of every car it sells, the automaker’s vice president of product development, Derrick Kuzak, said today.

During a speech to an auto electronics show here, Kuzak said Ford’s average revenue per vehicle jumped 14 percent from 2008 to 2009, to $26,100. He attributed roughly one-third of the increase to new technologies such as the Sync in-car communication system.

Kuzak said one-third of people who bought a Ford, Lincoln or Mercury said the Sync system helped sway their decision.

In 2009, 5,474 people were killed in car crashes caused by distracted driving.

Death and doohickeys — great for business at Ford.

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