In yesterday’s edition of The New York Times, Maureen Dowd reported on her visit to the Ford Motor Company. Dowd, it seems, had previously questioned the car capitalists’ plans to further heighten the inherent danger of operating their Earth-destroying waste machines by building more personal electronic gadgetry into dashboards. Invited to come to Detroit for a dose of propaganda, Dowd went and collected this amazing excuse:
Over lunch at Ford, Sue Cischke, a dynamic company executive, argued that even before cellphones and iPods, drivers were in danger of distraction from reaching for a briefcase or shooing away a bee.
“Telling younger people not to use a cellphone is almost like saying, ‘Don’t breathe,’ ” she said.
Given that Americans are addicted to Web access and tech toys, she said, it will never work to simply ban them. “So we’ve got to figure out how we make people safer,” she said, “and the more people can just talk to their car like they’re talking to a passenger, the more useful it would be.”
Yes, and making cellphoning while driving easier and cooler and more mechanically suggested is also a great way of ensuring that thousands upon thousands of young people will indeed stop breathing, for good.
All for a profit, of course, so onward they roll. They’ve got to, after all.