Cars Versus Kids

As current host of the nation’s biggest single advertising platform (the Super Bowl), NBC Sports Group has, according to today’s Advertising Age, done some extra research:

NBC analyzed the ads in the last four Super Bowls (2014-2017) based on 575 variables like creative messaging and structural elements. It then looked at the effectiveness of each ad based on five performance metrics: creative appeal, ad cut through, creative engagement, brand social and brand search. NBC will use these results to help guide advertisers on their Super Bowl creative.

Turns out that this research shows that:

If you want your Super Bowl ad to be a success, less is sometimes more. Don’t, for example, include both a puppy and a cute kid. For automakers, featuring children works best, while animals perform especially well for food and beverage brands.

So, let’s ompare and contrast, shall we, dear DbC reader?:

Item 1 — “For automakers, featuring children [in TV ads] works best.”

versus

Item 2

fatality table

This ranking, which is produced and published (but never actively emphasized) only very occasionally by the (Satanically mis-named) National Highway Traffic Safety Commission, has certainly not changed since 2002. As the NHTSA explains, the long-standing fact is this:

Motor vehicle traffic crashes are the leading cause of death in every age from 3 through 33 for both sexes combined. [emphasis added]

So: In America, associating children with the machine that is the clear #1 death threat to children is the #1 way to sell said machines.

Kid Killer

Per The New York Times, May 29, 2017:

The most common cause of death in children under the age of 15 is unintentional injury, and the most common cause of unintentional injury is car accidents. Between 2010 and 2014, 2,885 children died in motor vehicle accidents nationwide — an average of 11 children a week. That number excludes pedestrians.

Gary Shapiro is a Mercenary Mass Murderer

Gary Shapiro That is Gary Shapiro, president and CEO of the Consumer Technology Association, which represents the branch of the capitalist class that collects its rents from tweaking basic public inventions like computers, cell phones/radios, satellites, and the internet.

It turns out, to the surprise of nobody who cares about elemental reality, that the products Mr. Shapiro’s clients sell are extremely dangerous when combined with capitalism’s #1 product, automobiles. As reported by Automotive News:

10 percent of the 35,092 fatal crashes in 2015 involved at least one distracted driver, resulting in 3,477 fatalities, up 9 percent from 2014. Distraction was also factor in 16 percent of the 5.6 million non-fatal crashes in 2014, the most recent data available, the [NHTSA] said.

The NHTSA has responded to this public health emergency with — you guessed it — voluntary guidelines for the slightly less deadly deployment of the offending products.

This is where Mr. Shapiro comes in:

Gary Shapiro, CEO of the Consumer Technology Association, called the guidelines “de-facto” regulations that defy calls from lawmakers for the Obama administration to refrain from issuing new regulatory actions until the next administration.

“NHTSA doesn’t have the authority to dictate the design of smartphone apps and other devices used in cars — its legal jurisdiction begins and ends with motor vehicle equipment,” Shapiro said in the statement. “Under their vision, they would have the influence to control the design of technology products down to the fitness tracker worn on a driver. Such a vast and extreme expansion of NHTSA’s authority, if it were to happen, would have to be explicitly granted by Congress.”

Sounds a lot like what the booze industry thinks of MADD. Mr. Shapiro gets millions a year to make sure thousands of extra people keep dying in entirely preventable carnages. All on behalf of the already fantastically wealthy corporate overclass, of course.

Traffic Fatalities

car skull The research doesn’t get any clearer. But the topic is the lifeblood product of corporate capitalism, so the research gets curtly and utterly ignored.

Meanwhile, tens of thousands die. Per today’s New York Times:

[H]ighway fatalities last year recorded the largest annual percentage increase in 50 years. And the numbers so far this year are even worse. In the first six months of 2016, highway deaths jumped 10.4 percent, to 17,775, from the comparable period of 2015.

This is America. These are our priorities, our values.

It will be somewhat interesting to see who Drumpf picks as Transportation Secretary. Evel Knievel is dead, so it’ll have to be somebody else. Not, of course, that it matters, since no topic is more thoroughly “bi-partisan,” a.k.a. shielded from any kind of democratic, humane scrutiny.

What’s In a Word

According to the National Highway Traffic Safety Administration, the Orwellianly-named (ponder the concept: “highway safety”) federal agency in charge of making sure the inherently dangerous, planet-killing technology known as the automobile keeps a viable public image, “car crashes are one of the leading killers of U.S. children age 1 to 13.” That’s the audio product. When it comes time to put the story in print, the NHTSA writes: “Car crashes are a leading cause of death for children 1 to 13 years old.” [emphasis added in both quotes]

In reality, of course, car crashes are the clear, no-contest #1 killer of U.S. children, even for those aged 1-13, who are not yet old enough to drive.

Why does the NHTSA pull its punches in this blatant manner? Can anybody think of a reason? Could it be that perpetuating cars-first transportation is “one of” the sociopathic behaviors our corporate overclass can’t live without?

Annals of Misreporting

car skull The East Coast Blizzard of 2016 is killing people, report the corporate media. Balderdash. By keeping people from driving their cars, the snowstorm is saving lives on a big scale, as is very occasionally almost acknowledged in self-same media.

“I think in reporting any story, journalists are taught that human life is the ultimate value,” said Joe Saltzman, professor of journalism at the University of Southern California. “So the first question we ask on any story is, what’s the death toll?”

Yes, quite so, except when the story is cars. There, the ultimate value is profits for corporate capitalists, so the basic facts are not newsworthy.

Centers for Damage Control

fox guarding henhouse This week’s howler comes from Gwen Bergen, PhD, MPH, MS, behavioral scientist in the Division of Unintentional Injury Prevention of the National Center for Injury Prevention and Control [the DUIPNCIPC!] at the Centers for Disease Control:

“Motor vehicle crashes and related injuries are preventable.”

That of course, is not only official doctrine, but complete malarkey. No amount of safety technology is going to stop large subsets of 200,000,000+ independently steered (or remotely commanded) metals boxes traveling at high speeds on intersecting and undulating paths from colliding with one another and thereby injuring their occupants.

But even those whose careers stem from genuine worry over the appalling, undiscussed carnage of cars-first transportation can’t summon the chutzpah to face and state the plain truth that automotive travel is remarkably dangerous to the human person. Admitting this technological fact is simply and deeply verboten in our market-totalitarian society.

Instead, you get apparently sincere professional hopes pinned to utterly unexamined strings of reassuring presumptions:

“Although much has been done to help keep people safe on the road, no state has fully implemented all the interventions proven to increase the use of car seats, booster seats, and seat belts; reduce drinking and driving; and improve teen driver safety.”

News flash: Not only are no states going to do everything possible (which would include criminalizing cell phone use inside cars), but TCT says it again: Even if some state did everything on Dr. Bergen’s list, it would still be home to huge surpluses of preventable, inexcusable injuries and premature deaths.

Eyes on the Dough

The auto and “tech” capitalists are peddling the idea that putting voice command electronics in cars is all about safety, because it allows drivers to keep their eyes on the road. It is, of course, horseshit.

According to Automotive News, the research turns up the usual reality:

Car companies have turned to voice controls to cut down on distracted driving. But systems such as Apple Inc.’s Siri electronic assistant, which automakers started installing in vehicles in 2013, may be as mentally taxing as the buttons and knobs they replace, research released today by the AAA Foundation for Traffic Safety suggests.

The companies have turned to things like this not for safety, but because they are highly profitable add-ons. Anyhow:

For the AAA-commissioned experiments, conducted by researchers at the University of Utah, test subjects in a driving simulator used Siri to send text messages, post updates on Facebook and modify their calendar appointments. The test subjects averaged 4 points on a 5-point scale used to gauge mental strain while using Siri — a heavier workload than experienced when talking on a handheld cell phone or changing the radio. Three virtual crashes took place in the driving simulator during the experiments. Two of them occurred while using Siri.

David Strayer, the University of Utah psychology professor who led the research, recalled watching footage of one of the crashes, in which the test subject rear-ended an abruptly stopping car. He described it as a textbook case of “inattentional blindness” — the driver’s eyes “were looking out the windshield, her hands were on the steering wheel, but she was taken aback completely by that vehicle,” he said. “The push to voice-based technology acknowledges that people need to keep their eyes on the road,” Strayer said in an interview. “Our research suggests that’s not enough. You need to be paying attention to what you’re looking at.”

Undoubtedly aware of all this from the get-go, the car capitalists have their excuses ready to roll, though it’s all but certain that nothing serious will ever be done by the purchased political system:

“This study focused on a very narrow aspect of distraction: cognitive load,” Wade Newton, the spokesman, wrote in an e-mail. “Because the study did not address either visual or manual distractions, the results tell us very little about the relative benefits of in-vehicle versus handheld systems or about the relationship between cognitive load and crash risks in the real world.”

Annalisa Bluhm, a Chevrolet spokeswoman, said that the University of Utah research used Cruze and Impala sedans from model year 2013 that were equipped with older, less sophisticated voice recognition systems. She said GM still believes hands-free controls are safer than using a cellphone behind the wheel, and that it is working hard to improve those systems.

Improve, not remove, of course.

The Wages of Opportunism

C. Wright Mills complained of the U.S. left’s “liberal practicality,” by which he meant a tendency to sell out at the first chance, a “kind of democratic opportunism.”

quixote Ralph Nader, for all his upsides, is a major case-in-point, and precisely in the area that delivered him his fame — cars.

Consider the pathetic lawsuit just filed by Public Citizen and allies. The goal? To force car capitalists to make back-up cameras standard on all car models sold in the United States. The alleged reason? Such cameras “would prevent 95 to 112 deaths and 7,072 to 8,374 injuries each year.”

Now, let’s take 112 deaths as a real number. In 2012, a total of 34,080 people were killed in U.S. automotive collisions. 112 divided by 34,080 equals 0.003. That’s three-tenths of one percent.

And, of course, one major question is how much good a back-up camera actually does. If a child darts in front or back of a moving car, how much does the camera speed driver reaction time? It certain can’t be 100%, and might well be close to zero. Meanwhile, according to the Naderian logic of lawsuit, once the cameras are mandatory, the inherent dangers of automobiles to darting children are just fine and dandy.

Such tragi-comic flea-fucking, is, alas, the beginning, middle, and end of what passes for transportation militancy in this market totalitarian society, despite the times.

Automotive Deaths Since 9/11/2001

ossuary From 1/1/2002 through 12/31/2011, National Highway Traffic Safety [sic] Administration statistics show that 392,621 people were killed by motor vehicle collisions in the United States. So, that’s about 100 9/11s. (And it does not count those who died from automotive air pollution and physical deconditioning.)

The all-time death toll from car crashes, going back to 1899? 3,547,113.

Sources: Here and here.

The news reporting on this topic? Such as it is, it’s all just a series of terrific news, especially now that the deaths-per-miles trick has been swallowed and adopted by the corporate press. (See the typical packaging of the story in the second link above.)