If you look around — I’m not going to do them the dignity of linking anything, you’ll see that Ford is now trying to rescue its long-moribund Lincoln nameplate for supposed “luxury” cars.  Take a look.  It’s damned funny stuff.

My favorite howler from among great long strings of them:  Here’s what Ford’s James D. Farley, Jr., the pitiable head marketer for this new junk-push, told The New York Times yesterday:

The name Lincoln has very strong meaning for this country. What he stood for as president was independence, fortitude and elegant thinking.

Yes, the president who pushed railroads, preserved the nation-state, and said, if he could, he would do so without abolishing slavery was all about cars, “independence,” and guts.

The “elegant thinking” part?  Well, that’s just pure comedy gold…

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