higway_user [Click image for larger view in pdf format.]

This is one of my early favorites from my dig into the history of capitalist dictation of transportation policy in the United States. As we at DbC know, the general public has never been seriously included in the making of said policy, except on the margins and after the main choices have been made. Certainly, there has not been a rich, sustained debate and menu of choices offered to ordinary citizens in the area.

The exhibit at left speaks rather clearly to what has instead happened. The image is a flyer issued in October 1947 by the National Highway Users Conference via its Highway Highlights trade magazine. The National Highway Users Conference was, of course, not in the least an authentic organization of actual highway users. On the contrary, it was one of the several front groups set up by the core corporate capitalists of the automotive-industrial complex. Indeed, guess who was President of the NHUC as of October 1947? The highway-user-in-chief just then happened to be one Alfred P. Sloan!

The humor and scandal in this flyer is the obvious falseness it reveals about the NHUC. On one hand, the purpose of the leaflet is to convince ordinary schmoes that “you and everybody else are highway users.” Meanwhile, not only is it patently absurd for a supposedly democratic, purportedly bottom-up advocacy group to have to tell its own alleged members that they fit into the group in question, but the flyer itself proceeds to acknowledge that the NHUC is composed not of individual citizens, but “organizations and companies which recognize [the] truth” that it’s either cars-first transportation or barbarism.

Such shameless, self-interested demagogy has always been the real engine of the “car culture” that thinkers across the political spectrum — without ever bothering to look at the actual evidence — have attributed to the spontaneous wishes and “national character” of the American masses.

It’s enough to make a cat laugh.

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