It takes amazing chutzpah to try, in the 21st century, to imprint the word “innovation” on anything having to do with the automobile. So it’s no surprise that the Nissan corporation is also aggressively preying on the public’s enforced energy ignorance. Here is the current form of that effort, an ad being run in heavy rotation during NFL football games:
The Nissan Leaf, of course, is barely selling, given its exorbitant price and pathetic performance. But the haloware effect is, given the otherwise inexplicable existence of this expensive TV ad, obviously of great value to car marketers.
The above ad shows people in various settings dealing with smoke and inconvenience from an imaginary world in which small appliances burn gasoline. “What if everything ran on gas?” intones Robert Downey, Jr., Nissan’s voice-over actor.
“Then again, what if everything didn’t?” Downey smugly concludes, suggesting that the “electric” car isn’t every bit as toxic and stupid as a petrol-powered dentist’s drill would be.
So, okay Robert, what if all cars were electric?
A few images relevant, for rather basic reasons, to that suggested reality:
Multiply as needed to create a world of a billion+ new “electric” automobiles…
Imagine if they’d had commercial news media on Rapa Nui, circa 1499. Having gone far in using up the bird species and big trees on which they had based their class-stratified society, Easter Island’s ruling honchos responded by doing what all ruling classes do when faced with a crisis of their own making: They redoubled their efforts at what they were already doing.
In the case of Easter Island circa 1499, this involved a campaign to make bigger and bigger moai, the giant stone statues held to bring favor from the gods who were held to have appointed Rapa Nui’s rulers to their seats of privlege.
So, if there had been commercial media available to those rulers in 1499, the news shows they sponsored would have been busy reporting the good news in the area of revived and increasing moai manufacture and installation…
Leap now to the present-day United States of America. Per Ward’s Auto:
U.S. light-vehicle sales, based on the seasonally adjusted annual selling rate, improved on prior-month’s results for the third straight time this year in November, suggesting a longer-term growth trend is taking hold.
Last month’s 13.6 million-unit SAAR was the highest since 14.2 million units in August 2009, when the government launched its Cash-for-Clunkers incentive program, and noticeably improved on year-ago’s 12.2 million.
The string of stronger months sets the stage for a relatively healthy finish to 2011.
But wait! It gets even better. The average selling price of new
moai automobiles is now the highest it’s ever been.
1) Ford F-Series Pickup
2) Chevy Silverado Pickup
5) Ford Escape SUV
larger moai light trucks continue to constitute more than half of all moai auto sales.
In lab tests completed last week by U.S. safety regulators, a second Volt [battery] pack began to smoke and throw off sparks while a third battery pack caught fire a week after a simulated crash.
GM may redesign the battery for its Chevrolet Volt to address issues raised after federal officials opened a safety probe into the plug-in electric [sic] car, CEO Dan Akerson said today.
GM said on Monday it would also offer loaner vehicles to about 5,500 Volt owners as it works with the National Highway Traffic Safety Administration on ways to reduce the risk of battery fires breaking out days after crashes involving the car.
How delightful! After shelling out $40,000+ for the car and another few thousand for the home charging station, you get to enjoy a loaner GM.
Such is reality in the Rube Goldberg world of late Oil Age automobiles.
Here is the Music Player. You need to installl flash player to show this cool thing!